Case Study 5: Telecommunications

Delivering Individual Solutions from a Central Source

Delivering voice solutions to small and large New Zealand businesses encompasses everything from simply setting up a phone on a desk to designing and managing complex network and voice solutions for corporate multi-site customers. In order to deliver on its customers' individual needs, GDC Communications requires information from them that is technical, highly specific and confidential.

youandi was customised for GDC to allow easy but restricted access to all that information in seconds. “I don't even know what the original product looks like now,” says Tenille Pedersen, the customer relations manager who was involved in redesigning the drop down boxes in the accounts details windows, tailoring many fields and specifying the routes for reports.

No more hard copy files, no out of date information, no setting aside administrative tasks because they're in the ‘too hard' basket. youandi has become a core business practice for GDC. “It might feel like more work at the time but it's so worthwhile when you come to looking for information,” says sales support team member Inger Craven.

The Business Challenge

GDC was running three separate business systems for its accounting and service needs. The company didn't have a database and was looking for a CRM system that could be used to gather information on customers and bundle it to give useful pictures on a day-to-day basis.

Why GDC Chose youandi
Incubator demonstrated how youandi could be easily integrated with its existing systems and make daily administrative changes easy to do and worth the investment in time.

How youandi Benefits a Telecom Solutions Organisation

• Flexible administration. Empowers the user to make a range of administrative changes on a daily basis. Over the long term this makes youandi time and cost effective.
• Storing historical data. Now that all historical data on previous voice solutions has been entered, those solutions can be called up and reviewed with ease. Past successes and challenges can be woven into the best possible solutions for the future.
• Added value with forms. The company has designed forms for in-house use and imported them into youandi – another time saving feature.
• Monitoring sales activity. youandi allows sales managers to go into any account at any time and view the activity within that account. This function reduces the time spent in face-to-face meetings on updates and reports.
• Efficient financial forecasting. Using the opportunities function in youandi , sales forecasting decisions can be made based on robust information available in minutes. “This forecasting was historically done on a spreadsheet,” says Inger, “and had to be re-collated each time.”
• Live and accurate information. “Knowing that the reps and account managers work with the information in youandi on a daily basis means we know it's live information that we can trust,” says Inger.