Case Study 8: IT Business Solutions

Making an Intelligent Relationship with Customers

Datadevils is a young company but with more than 40 years' combined experience in delivering business intelligence solutions. The company philosophy on business success emphasises the importance of understanding not only what's happening in your business but why it's happening. Collecting masses of data is pointless unless that data can be turned into actionable information. youandi provided Datadevils with the ideal tool to transform information silos into meaningful relationships.

The Business Challenge

Owner Ryan Castle was looking for a smart database to position as the central hub of his company's information. It was important that the chosen database could be remotely accessed, as his team work from home offices and are primarily out in the field.

Why Data Devils Chose youandi

youandi had SQL as its back end. Ryan and his team knew that technology well. With only a small amount of customisation, you and i could track every aspect of their work, from customer requests through to allocation of jobs. Everyone could access it from their mobile computing systems.

How youandi Benefits an IT Solutions Business

• Improved visibility through email marketing. As a young, growing company Datadevils is promoting itself through direct marketing, using you and i's email tool to track the contacts being made and responses received. “Previously we were having emails flying out all over the place. It's all held in a central location now,” says Ryan.
• Improved cash flow. “It's easy now to run an instant report which shows the details of jobs and what still needs to be billed to the customer. That helps our cash flow,” says Ryan.
• SQL compatibility generates reports. Having SQL as a back end meant Datadevils could use its own tools that interface with youandi to provide regular reports.
• Providing additional analysis and reporting. Datadevils combines its IT expertise with youandi 's functionality to provide extra business services to its customers.