Marsden Inch Consulting
Incubator has worked with Marsden Inch since they formed in 2000. This case study demonstrates how developing a simple and successful product for a company can help to take it on a technology journey.

Marsden Inch Consulting
Marsden Inch is a recruitment company specialises in advertising recruitment. It is the market leader in New Zealand. The services they provide include recruitment, career counselling, staffing consultancy, salary guidance, outplacement assistance and advice on employment issues. They operate in New Zealand and overseas, with affiliations in Sydney, Melbourne and London.

No On Line Presence
When Marsden Inch started working with Incubator they had no on line presence. Incubator reserached the market thoroughly, talking to general management, media, account management and creative talent from within the industry. A number of recommendations were made. It was agreed that a job management tool that allowed candidates to view and apply for jobs on line would be most appropriate. For a stage one site.

The Site
The resulting site is an easy to use search engine for positions that Marsden Inch has available. The back cis a job management tool which Marsden Inch, by defult has started using to run and manage jobs.

Success
The site currently enjoys unique visits from approximately 25% of the advertising community per week. It has become the destination for people searching for a new job in advertising.

Future
Perhaps more importantly is what the site has done for Marsden Inch as an organisation. As a result of the success of its business tool, Marsden Inch are in the process of implementing an enterprise Information portal for managing all their work flow. This tool will include customer, candidate and job management tools.

Quote
Incubator have proven to us that using internet based business tools is not a black hole for cash but an effective way to improve communication and business processes.